Selected results from David Clifton’s business and leadership experience.
Years in medical device sales and commercial leadership
Revenue growth at Griffin Waste Services in one year
Sales generated by the business development organization David led in 2023
Premier Strategic Consulting can help when a company needs to:
• Coordinate launch workstreams, owners, and milestones.
• Connect surgeon interest and market insight to education and commercial plans.
• Improve sales-team readiness, field coaching, and consistent account execution.
• Align sales, marketing, product, clinical education, and leadership around shared priorities.
Commercial Launch & Project Execution
Bring launch workstreams and cross-functional partners into a clear, owned plan.
Focus areas
Launch project plans, milestones, and owners
Coordination across sales, marketing, product, clinical education, and leadership
Go-to-market execution and distributor readiness
Operating cadence, issue tracking, and follow-through
Surgeon & KOL Engagement
Plan purposeful engagement with surgeons and key opinion leaders, capture useful insight, and connect it to education and commercial plans.
Focus areas
Stakeholder mapping and engagement planning
Coordination for advisory, education, and feedback activities
Field insight capture and internal feedback loops
Work aligned with client's compliance and approval processes
Sales Performance & Cross-Functional Alignment
Equip commercial teams to communicate value, execute consistently, and work across functional boundaries.
Focus areas
Sales training and field coaching
Product, market, and value-proposition readiness
Account planning, territory priorities, and manager cadence
Team building and alignment across sales, marketing, product, and clinical education
01
Align
Clarify the business objective, customer need, team, and timeline.
02
Plan
Agree on milestones, owners, measures, and review points.
03
Execute
Work alongside the team to move priorities forward and address issues.
04
Review and Adapt
Assess progress, capture field feedback, and decide together whether to conclude, adjust, or continue support.
David Clifton brings more than 20 years of experience across healthcare, medical technology, sales, business development, commercialization, and leadership, including more than 12 years in medical device roles. He has led a 15-person business development organization that generated $18 million in sales in 2023 and helped grow Griffin Waste Services revenue by 88% in one year.
David works alongside client teams to turn commercial priorities into clear plans, stronger field readiness, and consistent follow-through. His leadership is also shaped by service as a U.S. Army Combat Veteran, an ordained pastor, and a former Fellowship of Christian Athletes Area Director.
Work with Premier Strategic Consulting for focused strategic guidance or ongoing support as your needs evolve. Together, we’ll agree on priorities, timing, responsibilities, and review points, then assess progress and decide whether to conclude, adjust, or continue.
Sales Team & Distributor Development
Build the commercial capability to reach more customers through sales training, distributor strategy and development, and sales-team design and expansion.
Tell us what you are launching, improving, or trying to align. Share your timeline and the support your team needs. We’ll start with a conversation about whether Premier Strategic Consulting is a fit.